![]() ![]() Picture credits: data.ai (Opens in a new window) 1 at launch in the social media category as well as overall non-gaming apps in the US App Store from Jto June 28, 2022. Data.ai also noted that the app ranked No. It has since changed its name to Sendit – Q&A on Instagram. Another company, data.ai (formerly App Annie), sees the app with 266,000 iOS downloads but has no Google Play data. The app now has somewhere north of 150,000 installs, Sensor Tower says, but exact estimates aren’t available. And, like the anonymous apps that came before them, they quickly took off.Īccording to data from Sensor Tower, anonymous Q&A app Sendit for Instagram launched on Jand immediately saw 117,000 installs in the first two days, placing it at #3 on the App Store. Lawmakers and regulators have also pressured social platforms to put in place more safeguards for their younger users.īut with much of the focus today on how Big Tech is tackling online safety issues for younger users, independent apps like Sendit and NGL may have flown under the radar. Snapchat, for example, eventually chose to suspend anonymous apps on its platform after being repeatedly sued by families whose teens committed suicide after being bullied on anonymous messaging apps connected to Snapchat. Online anonymity among teens often leads to bullying and abuse. History has shown that these types of social experiences tend to be problematic. ![]() Teenagers flocked to the apps, both of which rose to the top of the App Store after their launch. Over the past few weeks, new apps like Sendit for Instagram and NGL have launched anonymous Q&A apps that allow users to post “ask me anything” questions on Instagram to receive answers. Instead, apps have simply found a new way to reach young people: through Instagram. Anonymous social apps targeting teens haven’t gone away as a result of Snapchat’s new policy, which earlier this year banned the integration of these types of social experiences into its developer platform.
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